Case Study: Johny Dar Fashion Show

Client: Johny Dar – artist and designer 

Challenge: Johny wanted a space where you could have fashion, photography and music could meet as one. Johny was launching his new fashion line and also wanted to include a photography shoot and a launch party at the same time. They wanted to do all this in the Central London location in order to maximize turnout for the event.

Solution: Aures London’s set-up provided the perfect backdrop to satisfy all four major requirements for this event. Aures first set up furniture and lighting to do the photo shoot which gives the look and high-end minimalist feel. Later that afternoon we cleared the space and set up a marquee in the adjacent link tunnel to host the fashion show and post-party. The room was set up with a large video screen above the DJ booth to display other artist creations by Johny Dar at the same time as the DJ and models were performing in the middle of the room.

Result: The event was delivered across all three areas of fashion, art and music and Johny Dar was very pleased with the outcome. Our Waterloo location provided the perfect access point for media and guests to get in and get out pre and post-event resulting in very good attendance throughout the day-long affair.              


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